We build the missing layer between taste and tools.
SplitFire Labs turns product judgment into experiences, protocols, and evidence—small enough to use and honest enough to inspect.
Est. 2026
“Knowing a rule is not the same as noticing when it matters.”
FeelNameUseProve
What we believe
Each belief is one step of the method every product on the shelf follows.
- 01 · Feel
Experience first
A principle only matters once you have felt its consequence.
- 02 · Name
Language creates leverage
A shared name turns a private instinct into judgment a team can reuse.
- 03 · Use
A move beats a maxim
A principle you cannot perform on Monday is a quotation, not a method.
- 04 · Prove
Evidence wins
Inspect what shipped, not the fluent rationale for what shipped.
The standard
No invented numbers, dark patterns, or confident hand-waving.
- No invented numbers
- No dark patterns
- No theatre metrics
- No confident hand-waving
Held to it in public
Two places you can check us.
Feel one principle for yourself.
One law, one three-minute game. No signup, and the first fifteen laws are free.