Small lab. One idea, everywhere.
Every SplitFire product is built on the same primal move: a thing divided in two, and you in the gap. Feel it | name it. Before | after. What you believed | what was true. The split is the pedagogy; the fire is what happens in the gap — the spark of “oh, that's why.”
SplitFire Labs is an independent product lab for curious professionals who learn by doing. We take hard-won literacies — design, then data, then AI — and turn each into 3-minute games you feel before you name. One literacy per product. One game per concept. Feel it first, always.
We think understanding you've felt outlasts understanding you've read — and we build every product to the standards we teach: honest by design, accessible by default, no dark patterns, ever. If that sounds like a constraint, it is. It's also the whole point.
We're small on purpose. One lab, few products, no growth-at-all-costs. We'd rather be someone's favorite than everyone's option. What we build, we build in the open — decisions, misses, and real numbers live in Lab Notes.
On the bench now
UXArcade — learn UI/UX by playing, 55 design laws, one game each. It's the first cartridge. The next one is brewing; Lab Notes readers see it first and get a vote on what we build.
Say hello
Collaboration, press, or just a good argument about a design law — info@splitfirelabs.com. Real person, real reply.